Creatives Guide to Nottngham - some critics

           Creatives Guide to Nottingham was our first collaborative projects set during our welcome week in Nottingham Trent University. Our groups designed a small guide brochure. Not only was our idea to present our observations and inspirations through the city but to navigate other people which have decided to come to Nottingham. We also outlined a target audience which was young creative and artistic individuals. My participation included the writing of the introduction text  and the creation of the PowerPoint presentation on the project.Here is the final variation which we printed and presented in front of our colleagues.

          In the very beginning I decide not to add a post about this project and to wait a few months after the start of my MA. Thus, I’d be able to add a more critical review of our work. And here are some of corrections which I would add:

·               It could be more specific – In our attempts to cover as large territory as possible we’d lost our intersection with the target audience.  Our categories in the guide are Introduction, Art and Culture, Bookshops, Coffee House, Local Fashion and Nottingham Dialect which turns it into a normal guide for the mass audience. We’ve added few information for various niches instead of developing one concrete conception. Now, as I’m already involved in our target audience surroundings , I would propose the guide to be based on only on placed which young creative could observe but some activities which they could really be involved in. Though a better idea is our guide to propose 10 places or events where people could do workshops or ask for a practice period. This would have also made our exploration a lot more useful.

·               Another part of the guide which could be more refined and extraordinary is the outlook of the brochure. The fold is quite typical and the only colorful tool of impact is the text which in my opinion isn’t enough to capture the artists’ attention. However, the illustration on the front is interesting and creative and I can congratulate one of our colleagues for drawing it.

·               Finally, the chosen words for the title and text inside were also a little weak. The whole idea of branding the creative part of Nottingham cannot reach the audience without a names which could immediately grab their sight. And the “Creatives Guide to Nottingham” text could act as a smaller interpretation sentence.