Some comments about The DreamWorks effect article

          The article about DreamWorks discusses the opportunities represented by one of the late 1990s digital post-production techniques - computed-generated imagery (CGI). Except the innovation method of creating artificial reality, it also allows the budget limitations to be concealed by creating great attention on set details without the demand of high-priced décor tools. So basically that technique supports one of the points considered as most significant through my project – modern technologies could obliterate the obvious contrast between the financial resources of two productions.  Though, this method looks like a good strategy to improve some of the smallest costume details in terms of contemporary design technique and could be used for production which require clothing from other historical periods which have their elements such as collars, buttons, corsets, laces, etc.

           The significance of television and film media which differs that type of performance from the other such as concert, exhibition, etc, is the higher budget. Even the low budget movies, tv programmes and commercials have to have a lot higher financial investment than for example a low budget concert.  This innovational computer application could allow even individual graphic designer to work with it in home conditions. Actually, CGI reveals some new understandings about budget as a part production design and its amount restrictions.

Anon., 2013. Computer-generated imagery. Wikipedia [online] available at: http://en.wikipedia.org/wiki/Computer-generated_imagery